Tag Archive

Government confirms outdoor recreation is a large and growing percentage of U.S. economy

Published on September 22, 2018 By kelly simmons

Data puts the outdoor industry economy at 2.2 percent of GDP and growing faster than the overall U.S. economy. We all know that the outdoor recreation is an economic powerhouse. And on Thursday, the federal Bureau of Economic Analysis (BEA) recognized that too. A final report shows that it accounts for 2.2 percent ($412 billion) of the […]

What Would Anta’s Merger Mean For Amer Sports?

Published on September 17, 2018 By kelly simmons

“What’s Anta Sports?” was among the questions heard by more than a few market observers after news arrived Tuesday that the Chinese sports powerhouse had made an all-cash offer to acquire Amer Sports, the owner of Salomon, Arc’teryx, Suunto, Wilson, Louisville Slugger, Precor and a few other niche sports brands. As reported, Anta partnered with […]

Norrøna, coming soon to U.S. outdoor stores

Published on August 31, 2018 By kelly simmons

Everyone in Norway and greater Europe knows the brand. Now, it’s growing its presence in the U.S. step by step. Maybe you’ve heard of Norrøna, but it’s probably not your first choice when it comes to outdoor apparel. At least not yet. The Norwegian brand is in its 90th year of making technical outerwear for a […]

Helly Hansen CEO Discusses Sale To Canadian Tire

Published on May 14, 2018 By kelly simmons

Helly Hansen is being sold to Canadian Tire Corp. for about $771 million in a deal announced early Thursday, but don’t look for sweeping changes at the iconic Norwegian outdoor brand. The company will maintain the same leadership structure, Oslo headquarters, channel strategy and retail partners—even though Helly Hansen’s new owner operates the Sport Chek line of […]

A Blast Around America- Black Crow Skis

Published on May 3, 2018 By kelly simmons

Last March Bruno Compagnet and Layla Jean Kerley went on a promotional tour in the western United States. A journey rich in encounters, mountains and desert expanses to inspire Bruno’s travel notes and Layla’s captured moments. Chapter one: trade winds It was supposed to be a promotional trip but turned out to be much more […]