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Running Rebrand: Fleet Feet Refreshes Logo, Drops ‘Sports’ From Name

Published on July 18, 2018 By kelly simmons

Fleet Feet decided that the company’s longtime logo could no longer keep pace in today’s fast-moving business landscape, so at last week’s franchise conference in Minneapolis, the company’s leadership team unveiled a brand refresh that signals a new leg in the retailer’s journey. “We’re a brand 42 years in the making—or as we like to […]