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Nidecker Brothers Acquire Rome SDS, and Bataleon Parent Low Pressure Studio

Published on September 21, 2018 By kelly simmons

The Nidecker brothers: Henry, Xavier and Cédric The Nidecker brothers are making major moves in snowboarding. They announced today that they have acquired Vermont-based Rome SDS in addition to Low Pressure Studio in Europe, which is home to the Bataleon, Lobster and Switchback brands. Rome will join the operating platform of Low Pressure Studio (LPS), […]

New Deeluxe Website is LIVE!

Published on September 14, 2018 By kelly simmons

The new season is just around the corner and people are getting excited for snowboarding again! We are stoked to announce that the all new 2018/2019 DEELUXE website is now live! Head over to www.deeluxe.com to check out all the new products. Please make sure to tag your posts on Instagram with @deeluxeboots and #deeluxeboots.

See you in November!

Published on September 2, 2018 By kelly simmons

The new Outdoor Retailer show schedule should pay big dividends to both brands and retailers. For the first time in Outdoor Retailer Show history, the industry will rally together in November for a chance to discover new products before committing dollars. And Show Director Marisa Nicholson is excited. “Retailers will be able to see product in the […]

Biggest Ski Resort Expansion In 15 Years Hits East Coast

Published on August 8, 2018 By kelly simmons

Like many skiers who grew up in New York City, I spent some formative years on the slopes at Hunter Mountain. While not as big as the Vermont, New Hampshire and Maine resorts that dominate eastern skiing, Hunter has the golden rule of real estate going for it: location, location and location. At under two and […]

Softest Base Layer On The Market

Published on April 5, 2018 By kelly simmons

There’s a secret ingredient to making merino wool extra, extra soft. It’s bamboo. At first, I didn’t quite believe it either. Bamboo is a tree, and a material that makes sense in wood cores of skis. As it turns out, and as I can attest, Bamboo’s rayon fibers also work wonders for merino wool. Le […]