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More consumers than ever want retailers to personalize service

Published on October 9, 2018 By kelly simmons

Dive Brief: As shopping becomes more ubiquitous through online, mobile and brick-and-mortar channels, retailers need to become more trusted advisors to their customers and more capable of providing them with personalized, immersive shopping experiences, according to new research from Accenture and the Retail Industry Leaders Association (RILA). The research found that 63% of consumers surveyed are interested […]