Tag Archive

Norrøna, coming soon to U.S. outdoor stores

Published on August 31, 2018 By kelly simmons

Everyone in Norway and greater Europe knows the brand. Now, it’s growing its presence in the U.S. step by step. Maybe you’ve heard of Norrøna, but it’s probably not your first choice when it comes to outdoor apparel. At least not yet. The Norwegian brand is in its 90th year of making technical outerwear for a […]

Helly Hansen CEO Discusses Sale To Canadian Tire

Published on May 14, 2018 By kelly simmons

Helly Hansen is being sold to Canadian Tire Corp. for about $771 million in a deal announced early Thursday, but don’t look for sweeping changes at the iconic Norwegian outdoor brand. The company will maintain the same leadership structure, Oslo headquarters, channel strategy and retail partners—even though Helly Hansen’s new owner operates the Sport Chek line of […]

The Rise of Brick and Mortar

Published on May 1, 2018 By kelly simmons

Macy’s CEO Terry Lundgren has referred to old-fashioned brick and mortar stores as “the new black” for retail. At first glance, this remark seems anachronistic, even contradictory; after all, how could traditional retail venues suddenly become “stylish?” The answer lies in the supposed dominance of e-commerce, and the revelation of this retail bogeyman as a […]

The Strength of the Wolf is the Pack- Leadership

Published on April 11, 2018 By kelly simmons

A group of wolves: The 3 in front are old & sick, they walk in front to set the pace of the running group lest they get left behind. The next 5 are the strongest & best, they are tasked to protect the front side if there is an attack. The pack in the middle […]