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The Rise of Brick and Mortar

Published on May 1, 2018 By kelly simmons

Macy’s CEO Terry Lundgren has referred to old-fashioned brick and mortar stores as “the new black” for retail. At first glance, this remark seems anachronistic, even contradictory; after all, how could traditional retail venues suddenly become “stylish?” The answer lies in the supposed dominance of e-commerce, and the revelation of this retail bogeyman as a […]