Tag Archive

Running Rebrand: Fleet Feet Refreshes Logo, Drops ‘Sports’ From Name

Published on July 18, 2018 By kelly simmons

Fleet Feet decided that the company’s longtime logo could no longer keep pace in today’s fast-moving business landscape, so at last week’s franchise conference in Minneapolis, the company’s leadership team unveiled a brand refresh that signals a new leg in the retailer’s journey. “We’re a brand 42 years in the making—or as we like to […]

New EOG research indicates strong growth for the outdoor market during 2017

Published on June 21, 2018 By kelly simmons

New research has been released, revealing that the European outdoor sector experienced significant growth in 2017.  The European Outdoor Group (EOG) has published figures from its latest State of Trade report, which indicate that the wholesale outdoor market grew by 7.2% in value* and 6.7% in volume.  The 2017 State of Trade results offer a […]

Grassroots Outdoor Alliance announces nominees for 2018 awards

Published on May 24, 2018 By kelly simmons

Grassroots’ coveted awards recognize the great work of outdoor retailers and vendors   A Grassroots Outdoor Alliance award is a very big deal. The group, which is a consortium of 64 independent outdoor specialty retailers and 68 vendor partners, represents the best of specialty retail. The awards, which will be given out on June 13, 2018 on […]

Helly Hansen CEO Discusses Sale To Canadian Tire

Published on May 14, 2018 By kelly simmons

Helly Hansen is being sold to Canadian Tire Corp. for about $771 million in a deal announced early Thursday, but don’t look for sweeping changes at the iconic Norwegian outdoor brand. The company will maintain the same leadership structure, Oslo headquarters, channel strategy and retail partners—even though Helly Hansen’s new owner operates the Sport Chek line of […]

The bright future of electric cargo bikes

Published on April 11, 2018 By kelly simmons

Among a certain set of eco-conscious city dwellers, electric bikes are all the rage. These motor-assisted, battery-powered bikes are increasing in numbers on many city streets, as people discover how fun, practical, and affordable this alternative form of transportation is. Electric bikes — or “ebikes” as they are often called — are part of a […]