Tag Archive

Wall Street Reacts Positively To Under Armour’s Job Cuts

Published on October 2, 2018 By kelly simmons

Shares of Under Armour Inc. rose $1.24, or 6.6 percent, to $20 at market close Thursday following the company’s early morning announcement that it would increase the number of job cuts as part of a broader restructuring plan. Under Armour, which raised guidance for 2018 while announcing the cuts, said it will reduce the company’s […]

Why brands quickly changed their minds about selling on Walmart.com

Published on September 15, 2018 By kelly simmons

Outdoor industry leaders shine a light on the crux of the issue—that selling on the “cheapest retailer’s” website changes consumer’s perception of brands, putting specialty retailers at risk. It’s safe to say American shoppers don’t go to Walmart looking for top-of-the line backpacks, winter expedition apparel, and mountaineering gear. But the big box discounter challenged […]

The 7 best packs for every type of summer expedition

Published on September 5, 2018 By kelly simmons

THIS SUMMER’S WILDERNESS TRAIL EXPLORATIONS are bound to open up the world ahead of you. Enjoy star-filled nights or live that refreshing skinny-dip lifestyle at an alpine tarn. Let your mind recover and benefit from the break you’ve earned while you stare up at a massive rock wall or take in spectacular views while trekking up a mountain. Finding the […]

See you in November!

Published on September 2, 2018 By kelly simmons

The new Outdoor Retailer show schedule should pay big dividends to both brands and retailers. For the first time in Outdoor Retailer Show history, the industry will rally together in November for a chance to discover new products before committing dollars. And Show Director Marisa Nicholson is excited. “Retailers will be able to see product in the […]

Norrøna, coming soon to U.S. outdoor stores

Published on August 31, 2018 By kelly simmons

Everyone in Norway and greater Europe knows the brand. Now, it’s growing its presence in the U.S. step by step. Maybe you’ve heard of Norrøna, but it’s probably not your first choice when it comes to outdoor apparel. At least not yet. The Norwegian brand is in its 90th year of making technical outerwear for a […]