Tag Archive

See you in November!

Published on September 2, 2018 By kelly simmons

The new Outdoor Retailer show schedule should pay big dividends to both brands and retailers. For the first time in Outdoor Retailer Show history, the industry will rally together in November for a chance to discover new products before committing dollars. And Show Director Marisa Nicholson is excited. “Retailers will be able to see product in the […]

Norrøna, coming soon to U.S. outdoor stores

Published on August 31, 2018 By kelly simmons

Everyone in Norway and greater Europe knows the brand. Now, it’s growing its presence in the U.S. step by step. Maybe you’ve heard of Norrøna, but it’s probably not your first choice when it comes to outdoor apparel. At least not yet. The Norwegian brand is in its 90th year of making technical outerwear for a […]

A Blast Around America- Black Crow Skis

Published on May 3, 2018 By kelly simmons

Last March Bruno Compagnet and Layla Jean Kerley went on a promotional tour in the western United States. A journey rich in encounters, mountains and desert expanses to inspire Bruno’s travel notes and Layla’s captured moments. Chapter one: trade winds It was supposed to be a promotional trip but turned out to be much more […]

The Strength of the Wolf is the Pack- Leadership

Published on April 11, 2018 By kelly simmons

A group of wolves: The 3 in front are old & sick, they walk in front to set the pace of the running group lest they get left behind. The next 5 are the strongest & best, they are tasked to protect the front side if there is an attack. The pack in the middle […]