Tag Archive

Why brands quickly changed their minds about selling on Walmart.com

Published on September 15, 2018 By kelly simmons

Outdoor industry leaders shine a light on the crux of the issue—that selling on the “cheapest retailer’s” website changes consumer’s perception of brands, putting specialty retailers at risk. It’s safe to say American shoppers don’t go to Walmart looking for top-of-the line backpacks, winter expedition apparel, and mountaineering gear. But the big box discounter challenged […]

The Rise of Brick and Mortar

Published on May 1, 2018 By kelly simmons

Macy’s CEO Terry Lundgren has referred to old-fashioned brick and mortar stores as “the new black” for retail. At first glance, this remark seems anachronistic, even contradictory; after all, how could traditional retail venues suddenly become “stylish?” The answer lies in the supposed dominance of e-commerce, and the revelation of this retail bogeyman as a […]