Sales / Marketing Stories

Biggest Ski Resort Expansion In 15 Years Hits East Coast

Posted by on August 8, 2018 at 7:00 am

Like many skiers who grew up in New York City, I spent some formative years on the slopes at Hunter Mountain. While not as big as the Vermont, New Hampshire and Maine resorts that dominate eastern skiing, Hunter has the golden rule of real estate going for it: location, location and location. At under two and […]

VF Corp. CEO Steve Rendle Talks Company’s ‘Purpose-Led Journey’

Posted by on August 6, 2018 at 7:00 am

The leader of one of the largest outdoor and active lifestyle corporations said diversity and inclusion should be priorities that are equal to shareholder value in today’s business model—for both his company and the industry as a whole. Steve Rendle, chairman and CEO of VF Corp.—parent of such iconic brands as The North Face, Vans, […]

How Stüssy Foresaw the Future of Fashion

Posted by on August 1, 2018 at 8:16 am

We preview a new book about the revolutionary brand and explore its influence on fashion, and why it was so ahead of its time When looking at pictures of Stüssy t-shirts and campaigns, it’s often hard to distinguish what’s from the past and what’s current. The handwriting is the same, literally. In Shawn Stüssy’s inimitable […]

Running Rebrand: Fleet Feet Refreshes Logo, Drops ‘Sports’ From Name

Posted by on July 18, 2018 at 3:53 pm

Fleet Feet decided that the company’s longtime logo could no longer keep pace in today’s fast-moving business landscape, so at last week’s franchise conference in Minneapolis, the company’s leadership team unveiled a brand refresh that signals a new leg in the retailer’s journey. “We’re a brand 42 years in the making—or as we like to […]


Posted by on June 24, 2018 at 11:49 am

étendant ainsi sa famille de destinations et les expériences qu’elle offre dans cet état DENVER (Colorado),  – Alterra Mountain Company a annoncé aujourd’hui qu’elle a conclu un accord visant l’achat de la station Solitude Mountain située dans l’Utah, ce qui porterait à 13 le total des destinations de la société ouvertes à l’année en Amérique […]