Sales / Marketing Stories

Snowboarding 2018: The most important board trends

Posted by on November 12, 2017 at 8:32 am Author: Iris Hrabe-Ritzert The American snowboard market is experiencing a revival with new trends and styles. After a record winter, brands such as Dakine, Volcom or Burton, but also core shops, ski resorts, online retailers and of course snowboarders are looking forward to the winter of 2017/2018 – what’s in this year? We asked […]

America’s ‘Retail Apocalypse’ Is Really Just Beginning

Posted by on November 9, 2017 at 4:49 pm By Matt Townsend, Jenny Surane, Emma Orr and Christopher Cannon November 8, 2017 The so-called retail apocalypse has become so ingrained in the U.S. that it now has the distinction of its own Wikipedia entry.The industry’s response to that kind of doomsday description has included blaming the media for hyping the troubles of a few well-known chains as proof of […]

The Vanishing Ski Bum

Posted by on November 8, 2017 at 7:07 am   By: Jackson Hogen Published: November 7, 2017 The ecology that allows the ski bum to flourish has always been delicate. In order to survive, the ski bum often is forced to live in communal households with half-crazed roommates (which is better than it sounds) with dubious hygiene (worse than it sounds). In his […]

VF Corporation Announces Definitive Agreement to Acquire Icebreaker®, a New Zealand-Based Outdoor and Sport Apparel Brand

Posted by on November 6, 2017 at 1:47 pm   The Icebreaker® brand amplifies VF’s focus on high-performance apparel made of natural fibers November 2nd, 2017 GREENSBORO, N.C.–(BUSINESS WIRE)– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, and Icebreaker Holdings, Ltd., a privately held company based in Auckland, New Zealand, today announced that they have signed a definitive purchase […]

REI Is Closing on Black Friday Again

Posted by on November 2, 2017 at 11:41 am

REI Is Closing on Black Friday Again By Phil Wahba October 30, 2017 For the third year in a row, REI is breaking with its retail brethren and closing not only on Thanksgiving but also Black Friday. The outdoor gear co-op said on Monday that it would once again shutter all 151of its stores on […]