Sales / Marketing Stories

Colorado ski resort Aspen Snowmass marks 50 years with $6.50 lift tickets

Posted by on September 18, 2017 at 9:29 am

              September 15, 2017 by Forgione Aspen Snowmass ski resort in Aspen, Colo., is celebrating its 50th anniversary with a gift for all: $6.50 single-day lift tickets on Dec. 15, the same price the resort charged when it opened in 1967. It’s all part of a Snowmass 50th Anniversary […]

17 photos show the meteoric rise and fall of Macy’s, JCPenney, and Sears

Posted by on September 9, 2017 at 10:03 am
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September 3, 2017 by Leanna Garfield Seph Lawless; Skye Gould/Business Insider In the past year, department store chains have announced a wave of location closures across the United States. Macy’s recently revealed plans to shut down 100 stores. In July, Sears said it’s shuttering 43 US stores, in addition to the 265 closings it announced in early 2017. JCPenney released a list of 138 stores it will […]

Apple, Nike and The Art of Storytelling

Posted by on September 8, 2017 at 9:59 am

September 8, 2016 September 7th, 2016. To some, just another Wednesday. To most, one of the most important days of the year. Yesterday was #iPhoneDay.  “Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World, and it’s why Vince […]

Retail Is Not Dead But Stores Are Closing. How To Keep Your Store From Dying

Posted by on September 7, 2017 at 9:58 am

April 9, 2017 On Monday, Ralph Lauren announced they are closing their flagship Polo store in New York City as part of a drive to gain their footing in a rapidly changing retail world. The Detroit News said it was “a symbol of old-fashioned luxury that no longer resonates with today’s shoppers.” I don’t see their problem being the […]

A Season of Change in Snow Sports

Posted by on September 4, 2017 at 9:10 am

August 31, 2017 by Todd Walton SIA’s Director of Research Kelly Davis is beginning to dig deep into the upcoming winter season. As the excitement builds, Davis taps into her decades of expertise in the industry to help divine what we have to look forward to. Impacts from remarkable changes across the snow sports industry […]