Archive for August, 2018

Norrøna, coming soon to U.S. outdoor stores

August 31, 2018

Everyone in Norway and greater Europe knows the brand. Now, it’s growing its presence in the U.S. step by step. Maybe you’ve heard of Norrøna, but it’s probably not your first choice when it comes to outdoor apparel. At least not yet. The Norwegian brand is in its 90th year of making technical outerwear for a […]

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Moosejaw Brings Premium Outdoor To Walmart.com

August 30, 2018

Wal-Mart on Monday launched a new online store dedicated to higher-end outdoor brands with the help of Moosejaw, the outdoor specialist acquired by the discouter giant in early 2017. The “Premium Outdoor Store curated by Moosejaw” microsite marks the first time Walmart created an online store on its flagship site for one of its recently acquired specialty […]

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August 25, 2018

Of all the questions I get asked (“How do you get your hair like that?” “Is Ben mad at me?” “Will you stop shaking your leg?“), none is more frequent than, “Bobby, do you have any advice on building a brand?” I get it. Everyone wants a brand these days. Kids used to wanna be […]

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The outdoor industry is fighting $200 billion in tariffs

August 23, 2018

The trade war with China could raise the cost of bikes, backpacks, knives, and other outdoor products, and also disrupt established American business models. Over the next two weeks, a parade of brands and organizations in the outdoor industry will tell the United States Trade Representative (USTR) that more than $200 billion in tariffs on imports from […]

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State of Vermont Announces Relocation to Denver

August 16, 2018

The move follows North Face parent company and Outdoor Retailer show to Mile High City. Ending months of speculation, Vermont today announced plans to relocate the entire state to Denver, Colorado. Citing desires to be closer to the capital of the outdoor industry, to the heartbeat of the outdoor recreation economy, and to Sancho’s Broken […]

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