Archive for April, 2018

Good News On Tariff Front For Apparel, Footwear, Outdoors Industries

April 30, 2018

Apparel, footwear and outdoors products weren’t caught directly in the crosshairs of the escalating trade war with China on Wednesday, allowing those industries to take a “deep sigh of relief,” said Matt Priest, president and CEO of the Footwear Distributors and Retailers of America. However, many companies are still subject to added costs due to […]

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Burton Eliminates Independent Reps to Focus on “Customer Experience”

April 27, 2018

Burton Snowboards is eliminating all of their independent sales reps in the US market, in a move to bring all of their sales & marketing efforts in-house, among other organizational maneuvers. John Lacy, President of Burton Snowboards describes the transition in a memo distributed 16 April to Burton employees and independent reps: Today, we’re announcing some […]

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How outdoor brands communicate and market sustainability efforts to the consumer

April 24, 2018

Sustainability is more deeply rooted in the outdoor industry than in almost any other industry. No matter whether it is about production, environmentally friendly materials or social commitment and corporate social responsibility (CSR). For, brands with a sustainable brand identity explain how they integrate the topic into their communication strategies. Outdoor brands with a […]

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The bright future of electric cargo bikes

April 11, 2018

Among a certain set of eco-conscious city dwellers, electric bikes are all the rage. These motor-assisted, battery-powered bikes are increasing in numbers on many city streets, as people discover how fun, practical, and affordable this alternative form of transportation is. Electric bikes — or “ebikes” as they are often called — are part of a […]

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The Strength of the Wolf is the Pack- Leadership

April 11, 2018

A group of wolves: The 3 in front are old & sick, they walk in front to set the pace of the running group lest they get left behind. The next 5 are the strongest & best, they are tasked to protect the front side if there is an attack. The pack in the middle […]

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