Archive for August, 2017

“Everyone Has A Plan Until They Get Punched In The Face”​.

August 24, 2017

March 10, 2016 by Terry Horsman The great philosopher Mike Tyson really nailed it. Like never before, we are all under assault. People-especially those of you who make decisions for entire groups of stakeholders- are more nervous about the future than they have ever been. No one wants to take a punch these days. Usually, […]

Posted in Sales / Marketing Stories | No Comments »

Patagonia’s Big Business of #Resist

August 21, 2017

July 24, 2017 by Abe Streep The iconic brand has long been the conscience of the outdoor industry, forsaking hefty profits to do the right thing. Now the company is going to war against the Trump administration over protections for public land in a bid to become a serious political player—which happens to be very […]

Posted in Sales / Marketing Stories | No Comments »

Why Facebook Just Eradicated Influencer Marketing As We Know It

August 20, 2017

Today Facebook silently announced that brands now have the ability to seamlessly drive targeted paid media support behind 3rd party influencer posts. August 14, 2017 by Matt B. Britton For the last 2 to 3 years many marketers have been making tough decisions whether to pay an influencer to organically drive awareness through their own audience […]

Posted in Sales / Marketing Stories | No Comments »

What Makes a Strong Leader?

August 19, 2017

August 9, 2017 by Steve Rendle, President and CEO of VF Corporation   I am regularly asked about the characteristics I look for in a strong business leader, especially in the six months since I became CEO of VF Corporation. I’m fortunate to have worked with and learned from some incredible leaders throughout my career. […]

Posted in Sales / Marketing Stories | No Comments »

Dick’s Sporting Goods shares crater on disappointing sales, poor outlook for 2017

August 18, 2017

Consolidated same-store sales rose 0.1 percent, far lower than the company’s forecast of 2 to 3 percent growth. Revenue rose 9.6 percent to $2.157 billion from last year. But analysts were expecting sales to reach $2.161 billion, according to Thomson Reuters. Dick’s has issued a softer profit outlook for the full year, emphasizing that the […]

Posted in Sales / Marketing Stories | No Comments »