Archive for October, 2016

Growing Snowboard Brand Revenue; the Active Outdoor Market and Year Around Resorts

October 23, 2016

Growing Snowboard Brand Revenue; the Active Outdoor Market and Year Around Resorts October 17, 2016 by Jeff Harbaugh There has been much ringing of hands and gnashing of teeth around the subject of snowboard participation and what to do about it.  Studies have been done and programs implemented.  What has their impact been?  Hard to […]

Posted in Sales / Marketing Stories | No Comments »

How Connected Living Has Changed the Modern Consumer

October 21, 2016

How Connected Living Has Changed the Modern Consumer How we’re creating a generation of never-alone, always-connected, often-sedentary consumers 18 MAY 2015 The ubiquity of technology has changed the traditional conventions and scripts for modern lifestyles. In a world where the average person consumers 417 minutes (almost seven hours) of screen time per day and where […]

Posted in Sales / Marketing Stories | No Comments »

Indoor Climbers Take Plastic For Granite by Carly Terwilliger

October 20, 2016

Indoor Climbers Take Plastic For Granite by Carly Terwilliger Drive an hour in the right direction from Salt Lake City, Denver or Las Vegas and you can find a rock climbing route already bolted with handholds conveniently smeared with chalk. “On belay!”The same drive from Houston won’t get you anywhere near these geological wonderlands. For […]

Posted in Sales / Marketing Stories | No Comments »

Burton Opens Up, Shares Business Goals

October 19, 2016

Burton Opens Up, Shares Business Goals Posted: October 18, 2016 8:00 AM Burton opened its annual sales meeting to retailers for the first time earlier this month – Photo courtesy of Burton By Tiffany Montgomery I had a very interesting conversation with Burton President John Lacy last week in which he shared intriguing information about […]

Posted in Sales / Marketing Stories | No Comments »

The best sales advice I ever got was from a surfer dude.

October 6, 2016

I have always loved the outdoors. Hiking, camping, rafting, the ocean sports, all of it, I’m in. I see a Bass Pro Shop or REI and can’t help stopping to check things out. One day I did that and ended up relearning a crucial lesson on selling and the art of persuasion in general. My […]

Posted in Sales / Marketing Stories | No Comments »