Archive for September, 2015

How Millennials Make Purchase Decisions Today

September 28, 2015

By Claire Murdough, Affirm Content Contributor. Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide […]

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September 23, 2015

Source: The B.O.S.S Report The Bicycle, Outdoor, and Snow Sports Trade Newsletter: September 21, 2015 Established in 1982, Interbike brings together more than 1,200 cycling-related manufacturers and more than 25,000 retailers, industry advocates, and media in the largest bicycle trade event in North America. The show is considered one of the most important global trade […]

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Are Marketers Overhyping Millennials’ Role in the Future Economy?

September 18, 2015

By: Dan Newman Source:  Millennials are the hottest topic of the moment, especially when it comes to marketers, who never seem to tire of millennial talk. They are slicing and dicing everything related to this generation — from what they like and what they don’t, to their growth in the workplace and their future impact […]

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Quiksilver U.S. Files For Chapter 11 Bankruptcy Protection

September 10, 2015

QUIKSILVER U.S. LAUNCHES PRE-ARRANGED CHAPTER 11 RESTRUCTURING WITH SUPPORT OF 73% OF U.S. SECURED NOTEHOLDERS Quiksilver, Inc. put its U.S. business into chapter 11 bankruptcy today, with a plan to give Oaktree Capital Management and Bank of America control of the company in a $279 million debt-for-equity swap, reducing existing debt by over $500 million. […]

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