Archive for February, 2014

Four Sales Questions That Irritate Customers

February 27, 2014

Dec 13 2013 By Geoffrey James in Sales   “Most sales scripts often include questions intended to move the sale forward. However, ask any of these questions during an initial conversation with a customer and you’ve probably lost the sale. Question 1. “Would you agree that…?” This question is trying to manipulate the customer into saying “Yes” to something […]

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Live Happier: Ten Things to Stop Doing Right Now

February 25, 2014

“Happiness — in your business life and your personal life — is often a matter of subtraction and not addition. You may not need more of some things; you might simply need less of others. Like what can happen when you stop doing the following: 1. Blaming. People make mistakes. Employees don’t meet your expectations. Vendors don’t […]

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Snowboarding Lives! (Long Live Snowboarding!

February 24, 2014

“How reports of the sport’s demise have been greatly exaggerated By: ANNIE FAST Lukas Huffman, alive and well in Niseko, Japan.     Photo: Mark Kohlman Read: Can Snowboarding Be Saved? Why snowboarding wound up a“trendy action sport” rather than a “way of life.” Anyone notice the continuing trend in doomsday reporting about the imminent death of snowboarding? Yeah, […]

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6 Ways to Make People Love Your Brand

February 20, 2014

“People don’t buy things for logical reasons,” Zig Ziglar once famously said. “They buy for emotional reasons.” Which means: In order to gain customers — and keep them for life — you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it. […]

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The Top 7 Online Marketing Trends That Will Dominate 2014

February 12, 2014

“marketing trends of 2014The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than […]

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