Archive for November, 2011

Early Store Openings Met With Resistance Among Active Americans

November 25, 2011

Most Plan Late November to Late December Shopping Active Americans will be skipping the early store openings on Thursday night and the traditional Black Friday shopping rush in favor of shopping in later November and December according to a survey on holiday shopping plans conducted this week by Leisure Trends Group. Only 4% of […]

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All I Want for the Holidays – Insights from Leisure Trends Group’s Most Active American Panel™(MAAP™)

November 22, 2011

Santa’s Sleigh Packed with Skis for Kids this Holiday Season One of the top gifts Active Americans plan to purchase for children this holiday season is a new pair of skis. In fact, including equipment, lessons and lift tickets, snow sports-related items represent three of the top nine sports or recreation gifts Active Americans plan […]

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Outdoor Retail Sales Grow in Double Digits Driven By Strong Apparel Sales

November 19, 2011 Boulder, CO (November 17, 2011) Preliminary Outdoor RetailTRAK™ data from Leisure Trends Group report that outdoor retail sales gained 14% over October last year and totaled approximately $426M for the month. Keeping pace with September’s record sales, outdoor stores posted the largest October dollar volume since Leisure Trends Group began tracking outdoor sales in […]

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Co-Branding Is King…If Done Right

November 15, 2011

By Kelsey Smith Co-branding has become king in many areas of business. In action sports specifically, athlete-sponsor relationships fall under the ‘co-branding’ umbrella. Earlier this month, Rip Curl and Skullcandy released their co-branded audible hoodie with mutual team-rider Mick Fanning. 686 and Toyota created the “ultimate snowboarding” vehicle Late last month, 686 and Toyota debuted the […]

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Leadership Means…Knowing Your Mission

November 14, 2011

By Kailee Bradstreet By Rebecca Twitchell Leadership means … knowing your mission. Mission—as in, your company’s purpose and meaning. Not to be mistaken with your company vision. Having a long term vision is imperative to company success but it’s not enough to get your company brand known. You should still have a clear mission for your […]

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