By Sara Fruman http://business.transworld.net/64220/features/the-real-costs-of-social-media-campaigns/ While the vast majority of companies have focused huge portions of their marketing efforts on social media as an economic, efficient way to reach customers, many have realized that to do it right, an effective social media program isn’t as cheap as they first anticipated. In fact, Focus.com revealed that a comprehensive […]

By Melissa Belongea http://business.transworld.net/62091/features/designing-retails-future-installation-satellite-the-less-is-more-approach/ When considering the overall shopping experience for the end consumer, retail design often plays a background, yet key role in the selling process. It might not be the first thing on the customer’s mind, but to shop owners, brand managers, merchandisers, marketeers and sales associates, the purchasing set-up can mean all the […]

Dick’s Sporting Goods saw first quarter sales come in below plan due to heavy rains in key parts of the country, but strong cost controls and higher merchandising margins helped the sporting goods giant beat EPS guidance. First quarter net income jumped 43.1 percent to $37.5 million, or 30 cents a share, exceeding the prior […]

By Mike Lewis http://business.transworld.net/63536/features/surfskate-retail-market-overview/ At this year’s Surf Summit, the Surf Industry Manufacturers Association (SIMA), released its 2010 Retail Distribution Study. The study, which was prepared by Leisure Trends Group by interviewing a representative sample of 392 core retailers around the country, provides a look at the surf and skate retail market through 2010. The study, which […]

www.sportsonesource.com In a bid to create “Canada’s ultimate authority in sports,” Canadian Tire reached an agreement to acquire Forzani Group Ltd., Canada’s largest sporting goods chain, in a friendly-deal valued at CN$771 million (US$800 mm). A Canadian Tire presentation can be found at: http://tinyurl.com/4xdlgd3 Forzani Group, in its last fiscal year, had total revenues of […]